Superdrug has over 830 stores across the UK and Ireland, bringing accessible beauty and health to the high street and online. In April, the retailer called for "forward-thinking" brands in beauty, health, and wellness to reach out about a new Marketplace platform.

Matt Walburn, Superdrug's e-commerce director, led the development of the new platform, set to launch in September. "Superdrug Marketplace is the logical next step for our business. As well as further strengthening our accessible health and beauty offering, it's designed to help remove listing barriers for innovators in the market and provide hundreds of offline and online businesses with flexible business opportunities and support."

Superdrug has signed 200+ brands to launch on the marketplace. Walburn said, "We are excited by the hundreds of brands that we have already enlisted to join us on our next innovative move. The marketplace makes a listing with Superdrug now possible for more up and coming brands and gives our customers a wider range to enjoy, from luxury to trending beauty and wellness hacks."

The platform is powered by Mirakl, a leading provider of marketplace solutions that will be seamlessly integrated into the existing Superdrug.com website, providing customers with a smooth journey for purchasing products from established brands and new sellers.

Brands that have signed up include Wonderskin, Truthbrush, and ethical brand OPV Beauty. The Superdrug marketplace will focus on growing trends like homegrown, female-founded, sustainable, and inclusive new brands while keeping its eye on wellness trends.